Reliable and bright; Echinacea purpurea appreciates a situation in full sun. Coming from the prairies of eastern North America it thrives in well drained dry soil. An herbaceous perennial, once established it soon bulks up to form a spectacular group planting attracting a multitude of pollinating insects.
Rosy purple ray florets surround the cone shaped floral parts which develop in a spiral form exuding a very slight scent. The reflexed green calyx beneath provides the ideal shelter for earwigs.
The whole plant reaches 1.6m in height on a vigorous matted fibrous root network anchoring it into the soil. Many cultivars have been selected out, named and introduced to the nursery trade due to the variable flower colour.